Last month, I watched an HR team pour their hearts into a beautifully crafted benefits announcement. The content was clear, the design was polished, and the value proposition was compelling. They sent it out via email on a Friday afternoon. By Monday, inbox zero had claimed another victim. Adoption remained stubbornly low. Managers were fielding the same questions repeatedly. The team was baffled—"We communicated it!" They had. But to the wrong channel at the wrong time for t

In Operations or HR, we've all been there. You and your team spend months designing a innovative game-changing benefits program or carefully planning a major organizational transformation. You are ready to launch and then the crickets come. The silence is deafening. Low adoption, confused employees and frustrated managers asking questions you thought you had already answered months ago. What happened? I believe the difference between initiatives that fall flat and those that