Last month, I watched an HR team pour their hearts into a beautifully crafted benefits announcement. The content was clear, the design was polished, and the value proposition was compelling. They sent it out via email on a Friday afternoon. By Monday, inbox zero had claimed another victim. Adoption remained stubbornly low. Managers were fielding the same questions repeatedly. The team was baffled—"We communicated it!" They had. But to the wrong channel at the wrong time for t